Liquid Death water promotes recyclable packaging with demons in hell

Liquid Death, a water brand packaged in recyclable aluminum cans, has launched a new marketing campaign calling out the overuse of plastic bottles, according to details shared with Marketing Dive.

The humorous “Keep the Underworld Beautiful” effort is centered around a video of hell getting filled up with plastic garbage coming down from Earth. The demons urge people to stop consuming and discarding plastic, because it is ruining the aesthetics of the underworld. Read More.

Canned Water Company Liquid Death Raises $9 Million

Liquid Death — a canned water company that is known for having a punk style of branding — has raised $9 million in funding led by Velvet Sea Ventures. Liquid Death CEO & co-founder Mike Cessario told Business Insider that the company took its time to find strategic investors for this round. Read more.

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