How Liquid Death Became Gen Z’s La Croix

velvetsea Liquid Death, Uncategorized

Thanks to social media and a sustainable ethos, Liquid Death has become the new drink of a generation.  Mike Cessario, Liquid Death’s co-founder and CEO, attributes much of the brand’s success to its marketing. “At the core of Liquid Death is that we’re a brand that wants to make really funny, entertaining stuff on the internet,” he says. Read more here.

Liquid Death Water Startup Valued at $700 Million

velvetsea Liquid Death, Velvet Sea Ventures

Sometimes water tastes better when it’s in a cool-looking can. At least that’s the thesis behind Liquid Death, a 3-year-old startup that is already valued at $700 million following its latest round of financing. The $70 million investment was led by Science Ventures, with participation from other investors including Live Nation Entertainment Inc., music group Swedish House Mafia and comedian Whitney Cummings. Read more here.

Liquid Death lands $75M more to expand the brand Liquid Death lands $75M more to expand the brand

velvetsea Liquid Death, Uncategorized

Liquid Death, a water brand that began life in 2018 with a funny video to first test the concept, has grown deadly serious about its growth prospects. The LA-based outfit, which sells canned mountain water from the Alps that will “murder your thirst,” has just landed $75 million in Series C funding led by the startup studio Science, which helped launch the company and now owns a “strong minority” position. (Says Science …

Liquid Death water promotes recyclable packaging with demons in hell

Katherine Bateman Liquid Death, Uncategorized

Liquid Death, a water brand packaged in recyclable aluminum cans, has launched a new marketing campaign calling out the overuse of plastic bottles, according to details shared with Marketing Dive. The humorous “Keep the Underworld Beautiful” effort is centered around a video of hell getting filled up with plastic garbage coming down from Earth. The demons urge people to stop consuming and discarding plastic, because it is ruining the aesthetics of …