Liquid Death, a water brand that began life in 2018 with a funny video to first test the concept, has grown deadly serious about its growth prospects. The LA-based outfit, which sells canned mountain water from the Alps that will “murder your thirst,” has just landed $75 million in Series C funding led by the startup studio Science, which helped launch the company and now owns a “strong minority” position. (Says Science co-founder Mike Jones, “I wish we owned more.”)
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