Liquid Death, a water brand packaged in recyclable aluminum cans, has launched a new marketing campaign calling out the overuse of plastic bottles, according to details shared with Marketing Dive. The humorous “Keep the Underworld Beautiful” effort is centered around a video of hell getting filled up with plastic garbage coming down from Earth. The demons urge people to stop consuming and discarding plastic, because it is ruining the aesthetics of …
Canned Water Company Liquid Death Raises $9 Million
Liquid Death — a canned water company that is known for having a punk style of branding — has raised $9 million in funding led by Velvet Sea Ventures. Liquid Death CEO & co-founder Mike Cessario told Business Insider that the company took its time to find strategic investors for this round. Read more.
Liquid Death raises $9M to make canned water cool
It sounds like Liquid Death has won over investors with its promise to “murder your thirst.” The startup is announcing that it’s raised $9 million in Series A funding. https://techcrunch.com/2020/02/20/liquid-death-series-a/