Family Capital: Our Next Stage of Venture Investing

Katherine Bateman Uncategorized

Kass and I pulled into our parking spot with just a few minutes to spare before our scheduled meeting on Sand Hill Road. To most, Sand Hill Road is just another non-descript suburban road dotted with small, well-landscaped office parks. But to Kass and me, a dozen years ago, Sand Hill was the promised land of venture capital. The firm we were pitching was one of the most storied venture …

Liquid Death water promotes recyclable packaging with demons in hell

Katherine Bateman Liquid Death, Uncategorized

Liquid Death, a water brand packaged in recyclable aluminum cans, has launched a new marketing campaign calling out the overuse of plastic bottles, according to details shared with Marketing Dive. The humorous “Keep the Underworld Beautiful” effort is centered around a video of hell getting filled up with plastic garbage coming down from Earth. The demons urge people to stop consuming and discarding plastic, because it is ruining the aesthetics of …