How Liquid Death Became Gen Z’s La Croix

velvetsea Liquid Death, Uncategorized

Thanks to social media and a sustainable ethos, Liquid Death has become the new drink of a generation.  Mike Cessario, Liquid Death’s co-founder and CEO, attributes much of the brand’s success to its marketing. “At the core of Liquid Death is that we’re a brand that wants to make really funny, entertaining stuff on the internet,” he says.

Read more here.