Scopely raises $340 million at $3.3 billion valuation.

Katherine Bateman Scopely, Uncategorized

Scopely raises $340 million at $3.3 billion valuation as mobile games thrive during pandemic Scopely, the publisher of games like Star Trek: Fleet Command and Marvel Strike Force, has raised $340 million to continue its mobile growth plans as players embrace games during the pandemic. The deal values Scopely at $3.3 billion (according to a source close to the matter), post-money, and it gives the company a war chest so …

Liquid Death water promotes recyclable packaging with demons in hell

Katherine Bateman Liquid Death, Uncategorized

Liquid Death, a water brand packaged in recyclable aluminum cans, has launched a new marketing campaign calling out the overuse of plastic bottles, according to details shared with Marketing Dive. The humorous “Keep the Underworld Beautiful” effort is centered around a video of hell getting filled up with plastic garbage coming down from Earth. The demons urge people to stop consuming and discarding plastic, because it is ruining the aesthetics of …