Mercato Enables SNAP Recipients to Shop Online

velvetsea Mercato

Mercato, an e-commerce platform for independent grocers, now enables customers to pay for groceries using their SNAP benefits. The company, which has been testing the payment option through partnerships with New York City and Pittsburgh stores, is currently rolling out the program nationwide. Read more here.  

Twitter partners with eToro to let users trade stocks, crypto as Musk pushes app into Finance

velvetsea eToro, Velvet Sea Ventures

A few key points: Starting Thursday, Twitter will give users the option to buy and sell stocks and other assets from eToro, the company told CNBC exclusively. The partnership marks a rare deal for Twitter since Elon Musk took the reins as CEO after buying the platform for $44 billion last year. Musk has made it his mission to turn Twitter into a so-called “super app” that offers users financial …

Saudi’s Savvy Games Group to acquire mobile games company Scopely for $4.9 billion

velvetsea Scopely, Velvet Sea Ventures

Savvy Games Group, a games and esports company that is part of the Saudi government’s Public Investment Fund, has agreed to acquire mobile games studio Scopely for $4.9 billion. Founded in 2011, Scopely is known for several popular mobile games including Yahtzee With Buddies, Star Trek Fleet Command, Marvel Strike Force, Stumble Guys and Scrabble Go. Read more here.

arketa Raises $7.6M to Grow Fitness Studios Beyond Class

velvetsea arketa

arketa, a platform helping fitness businesses scale hybrid offerings, raised $7.6M in a funding round. arketa provides a software stack for monetization beyond in-person classes. Enabling a hybrid fitness experience, the platform provides a no-code hub for brick-and-mortar studios and digital content creators. Read more here.

How Liquid Death Became Gen Z’s La Croix

velvetsea Liquid Death, Uncategorized

Thanks to social media and a sustainable ethos, Liquid Death has become the new drink of a generation.  Mike Cessario, Liquid Death’s co-founder and CEO, attributes much of the brand’s success to its marketing. “At the core of Liquid Death is that we’re a brand that wants to make really funny, entertaining stuff on the internet,” he says. Read more here.