arketa Raises $7.6M to Grow Fitness Studios Beyond Class

velvetsea arketa

arketa, a platform helping fitness businesses scale hybrid offerings, raised $7.6M in a funding round. arketa provides a software stack for monetization beyond in-person classes. Enabling a hybrid fitness experience, the platform provides a no-code hub for brick-and-mortar studios and digital content creators. Read more here.

How Liquid Death Became Gen Z’s La Croix

velvetsea Liquid Death, Uncategorized

Thanks to social media and a sustainable ethos, Liquid Death has become the new drink of a generation.  Mike Cessario, Liquid Death’s co-founder and CEO, attributes much of the brand’s success to its marketing. “At the core of Liquid Death is that we’re a brand that wants to make really funny, entertaining stuff on the internet,” he says. Read more here.

Liquid Death Water Startup Valued at $700 Million

velvetsea Liquid Death, Velvet Sea Ventures

Sometimes water tastes better when it’s in a cool-looking can. At least that’s the thesis behind Liquid Death, a 3-year-old startup that is already valued at $700 million following its latest round of financing. The $70 million investment was led by Science Ventures, with participation from other investors including Live Nation Entertainment Inc., music group Swedish House Mafia and comedian Whitney Cummings. Read more here.

How to Tweak Your NFT Strategy Amid Crypto Winter

velvetsea SUPERF3ST, Velvet Sea Ventures

The NFT party is not over; it’s just on ice. Here’s how to weather the elements. For NFT or crypto creators, the article outlines three ideas for building heat during the crypto winter. One idea is to “go beyond the NFT.”  Velvet Sea Ventures, for example, is helping the art community SUPERF3ST to launch a music festival for the growing NFT and Crypto community during NFT.NYC this year. The goal …

Crypto’s Role in Russia-Ukraine Crisis

velvetsea Elementus

Russia’s invasion of Ukraine has challenged crypto exchanges on their commitment to immutable transactions. Elementus CEO and Co-founder Max Galka joined CoinDesk TV’s”First Mover” to share his take on crypto’s role in the Russia-Ukraine war, discussing ransomware, Russia, and how crypto asset exchanges can use blockchain analytics technology to proactively clean up the crypto space (segment starts ~2:40): Watch the segment here.